Research study Assignment Example | Topics and Well Written Essays - 1000 words

Research study - Assignment Example He asserts that several elements can be used to define quality of goods and services. Such factors include performance, operational features, aesthetics, reliability, durability, conformity, perceived quality and serviceability. Garvin reiterates that satisfaction among customers should not be restrained to goods alone. It should also be extended to services. According to the research, it is clear that customers establish a balance between price and benefits obtained from the goods and services acquired. For this reason, the research emphasizes that marketers should often equate value of goods and services with price. In order for businesses to deliver excellent services and products, they should exactly understand customers’ tastes and preferences. However, it is worth noting that different customers have various perspectives pertaining to what they really value in goods and services. Typically, not all dimensions used by businessmen to attract customers are appealing to them in a similar way bearing in mind that preference of certain brands by marketers is an indication of how customers perceive their goods and services. According to Garvin (2009), businesses should try as much as possible to comprehend their clients’ tastes and perspectives. Consequently, they will be able to increase the success rate of marketing their merchandises. For instance, Big W is a departmental store located in Australia that deals with sales of major products such as households, leisure, health, farm, entertainments and kids’ products. In the process of expanding its sales coverage, it has established a series of stores in Australia. At the same time, the company has increased several components including grocery. Currently, the company has put in place several links both at the local and international level. Needless to say, employees and managers in the company are very keen in analysing and adhering to consumers’ tastes and preferences. The researche r defines quality characteristics targeted in the research. The researchers note that entrepreneurship in business is about exchanges between buyers and manufacturers. Since it is continuous process, business men ensure that they win customers favour for future. For this purpose, it is important to understand the quality characteristics of products or services in order to ensure constant inflow of customers. Companies are able to sustain a royal group by offering quality products and services hence guaranteeing their future sale. Vividly, customers influence on future purchase is dependent on the present quality of goods and services obtained in the market. If at any time they feel dissatisfied, they are likely to change their purchase sites in future. It is evident from research conducted that, the quality of products derived from companies highly influence purchases in future either positively or negatively. Further, the researcher notes that it is advisable for businesses to fost er qualitative satisfaction to clients and their target groups. This can be done by conducting an analysis of clients’ preferences. The latter analysis will assist businesses to identify which products are highly preferred and to what extent customers are willing to purchase them. Additionally, considering customers preferences will help business men to make vital and reliable decisions that will favour customers. In line with this, this will help companies to optimize on more designs in terms of services and products. In order to accomplish this, they