The Public Information Model

The Public Information Model By the early of 1920s, the Press Agentry Model has been criticized as deception model by large corporations and started to lose credibility among the journalists (Grunig Hunt, 1984). Ivy Lee, a former journalist turned to Public Relations practitioner recognized the problem and established Declaration of Principles to journalists. By that time Public Relations has taken the changes from on accuracy in communication and more concerned with truthful information distribution than manipulating the news (Kaid, 2004). Thus, this practice has eventually contributed to the rise of Public Information Model. Public Information Model basically is to inform the public without carry any emphasizing promotion and publicity. This model does not seek to direct persuade or change the attitude of the public but is to disseminate any relevant information to them. Therefore, it is thus predicated that if the public has sufficient information that is relevant and truthful about the organization, then the public will believe and behave to what the organization desired. In Public Information Model, Public Relations practitioners often being refer as the journalist in residence, whose job is to report objectively information about their organizations to the public (Grunig Hunt, 1984). In addition, Public Information Models explained the importance of maintain and enhancing the image of the company or organizations by disseminating information to the target public. It has been characterized as a one way communication techniques used by Public Relations practitioners. Although both Press Agentry and Public Information Model has been characterized as one way communications, the Public Information model differs because the purpose is to giving out clear and factual information to the public. In fact, this model is a one way communication where the process start off with information flows from sender (PR practitioners of the organizations) to the receiver (target audience or public). This technique included press release, features story, video release or any communication related to the information of the company that is directed among the public In this model, a good Public Relations practitioner is able to disseminate the information by putting in their organizations ideas or approaches and uses it to influences their target public. Therefore in this model, Public Relations practitioner has to constructs their writing in creative and informative way. This creative can be applied into the newsletter of the company, magazine, brochures with any related information about the organizations like the products, testimonials, organizations successful background, top management people and etc. People are exposed to different kind of media messages in their daily life. Mass media are very important particular on Public Relations Practitioner for delivering their messages to the target audience. Grunig and Hunt (1984, p.223) explains that media relations is very important among Public Relations when it comes to Press Agentry and Public Information Model. Therefore, Public Relations practitioner as the third-party information endorser for the media is responsible to giving out the information that is credible and valuable to the public (Wilcox, 2005). Today, the Public Information Model can be found in mostly in government agencies, NGOs, education and health institutions or in some other businesses. In fact, the concept of this model is to give out the information to the public usually through the media by hoping someone will pay attention to the information. The example can be seen in one of the Malaysian Governments policies, 1 Malaysia Concept. Agenda setting theory explains the powerful influence in the media that able to create public awareness on important issues (Mccombs, 2002). The media cannot tell what the people to think but has the ability to inform the people what to think about (Cohen, 1963). In order word, Public Relations practitioners able to raise the importance of an issue through the repetition of news in the media. Malaysia is a multicultural society of which the population is made up by different types of ethnic groups includes Malays, Chinese, Indian and the Native. In fact, Malaysians are very sensitive to the issue that particular related to ethnicity and races. Thus, national unity has become the top agenda to the public and thus it has become a Public Relations discourse in Malaysia. In that case, PR practitioner has utilised the mainstream media to disseminate the messages and information that is associates to unity to the Malaysian citizen. Everyday Malaysian citizen and also foreigner have been bombarded by with the messages of 1 Malaysian Concept by the mainstream media. The 1 Malaysia logo and slogan is ubiquitous due to mass advertising and commercials in mainstream media (Hashim, 2011). Therefore, by observing at the very general perspective, the Public Information Model has been practiced in 1 Malaysia concept is to create the awareness on the importance of unity in the society. The Public Information Model has also been applied in the public service announcements that related to health, safety and environment. One of the examples is the Tak Nak!, an anti-smoking campaign conducted by Malaysia Ministry of Health. The purpose of this is campaign to create awareness of the dangerous and harmful effect of smoking to the public. The campaign usually associates smoking to deadly diseases such as lung cancer and heart attack. The Tak Nak! Campaign is considered as a Public Information Model because it basically provides the information about the chemical substances that can be found in the cigarettes and how it is harmful to the individuals or the people around them. In fact, Public Information Model also been practiced in some campaign like HIV prevention, Crime Awareness, or any social issues that basically aimed to educate the public. In brief, these campaigns are characterised as a one way communication, in which the PR practitioner only involves in creating a wareness and telling the information to the public. Similarly, Public Information Model also being used for crisis management. The outbreak of Severe Acute Respiratory Syndrome (SARS) in Southern China in November 2002 has been recognised as one of the global threats in 21th century. SARS had eventually caused hundreds of death and also bring a worldwide impact on economic and the travel industry. However, Public Information Model has been practiced by the Singapore Government and media to overcome the crisis. Information regarding the SARS outbreak was widely distributed by the media and government. The information such as the SARS knowledge, symptoms, prevention and safety precaution has been distributed to the public. The Singapore Ministry of Health has established the channels that provide sufficient and comprehensive information to the public. All types of media were used, including a public television channel, radio, newspaper and internet to ensure constant information update and keep the public informed of the risks for infec tion and preventive measures. In fact, Singapore was taken out of the official list of SARS-infected countries by the World Health Organization (WHO) in 2003 due to the quick responses of Singapore Government and their media in controlling the crisis. Therefore, the above example has highlighted the importance of the Public Information Model for PR practitioners when handling the crisis management. Meanwhile, the higher education institutions have also been spotted on practicing the Public Information Model. We often can see the university and college create the publicity materials such as press release, banner, brochure, flyer or even static web content. In fact, the process usually involved is disseminating the details and information about the history, achievement, facilities, event, faculty and courses. In this context, we have selected Tunku Abdul Rahman College as one of the examples to analyse. We can see Tunku Abdul Rahman College webpage has become the channel of distributing the important information that is related to the academic, facilities, student loan, collaborative university partnership and any upcoming event in the college. In addition to this, the practice of Public Information Model can be highlighted when Tunku Abdul Rahman College provide the information through the distribution of the brochures. The brochures usually consists the information of the cours es and overseas university collaborative partnership. Therefore, the process involves the dissemination the information by putting in the college ideas or approaches and uses it to influences their target public. In recent years, private sector has started to realised the importance of providing and explaining the company policies to their stakeholder. Public Information Model plays an important role when comes to new innovation that needs to explains to the public. The diffusion of innovation theory explains the adoption of the idea, practice, culture or object that is perceived to be new in the society (Rogers, 1962). The theory explains that media as well as interpersonal communication play the important role in providing the information to influence others opinion. Similarly,

Newspaper Report on a Town :: Papers

Newspaper Report on a Town I am going to write a newspaper article about my town, it is called Luton. It is thirty miles north of London. And has a population of around 187000 people. Its main features are the airport, which is currently being extended and the Vauxhall factory. The area, which I live in, is called Wigmore. It is on the very edge of the town and backs onto the countryside. There are a number of small villages beyond Wigmore, Tea Green, which has a small golf course, and Cockernhoe, which has a small junior school. They both have very few houses, as well as a church and of course a pub. All of the houses down my road are either four or three bed-roomed houses. They all have front and back gardens as well as a park. This is a good feature as it allows children to play in the comfort of their own road; this is very reassuring for parents. If you go out of my road there is a main road, which if you follow will either take you to Wigmore Valley Park, which is an enormous playing field that sits directly next to the airport. It is used mainly in the summer where you would have families with picnics, fun and games and people walking their dogs. If you go the other way you will be taken to the local supermarket, ASDA. Which is the second busiest attraction in my area, next to the airport. The supermarket consists of everything you could think of from designer clothes, ready cooked food as well as your every day shopping. It also has a music and video store which has a number of top of the chart products as well as a large archive of old music and videos. And all of this at exceptionally low prices. If you go slightly further than ASDA then you will reach Ashcroft area, this is where my School is. My school is an I.T communications college which means that its main interest is I.

Good sameritan essay Essay

Should being a Good Samaritan be a law? This is a question that many people do not think about everyday. In my opinion, I believe that there should not be a law on being a Good Samaritan. I believe this because; there should not be a law that causes human beings to put their lives at risk, only to save another’s. This may sound selfish but it is also the truth. Do you think its right for human beings to put their livea at risk to save anothers? The Good Samaritans USA are afraid to Act article states â€Å"They are imposing on us a duty to assist, provided we don’t put ourselves at risk.† (Sjoerdsma Paragraph 4) This means that if we have to be Good Samaritans then there is a chance that we are putting ourselves at risk. There is a chance that we could die. Therefore, there is a chance that there would be many deaths at a cause of this law. If you have a special relationship between the victims, then of course it would only be logical for you to help the person in need. For example, â€Å"certain people have a duty to take care of others†¦Ã¢â‚¬  (Sjoerdsma Paragraph 9) This would be like between a doctor and a patient. Then it would be the doctor’s duty to make sure that the patient is taken care of. Also the article states â€Å"instead of compelling reluctant incompetent people to intervene, we should concentrate in protecting Good Samaritans who act now without force of law.† (Sjoerdsma Paragraph 6) Here we can clearly see that humans can be good people without law forcing them to do so. It would be better for all of the US to feel like they are doing a good deed by being a Good Samaritan rather than a requirement. Therefore, it shouldn’t be a requirement for US citizens to always be a hero and do an act of kindness. This law would put not only one life at risk but the lives of many others at risk.

How does Showboat raise issues of race in American culture and bring serious issues to musical theatre Essays

How does Showboat raise issues of race in American culture and bring serious issues to musical theatre Essays How does Showboat raise issues of race in American culture and bring serious issues to musical theatre Paper How does Showboat raise issues of race in American culture and bring serious issues to musical theatre Paper Musical theater has been around for many years, with the first musical produced, which is similar to that of modern day musicals was The black Crook in September 12 1866. Before showboat the theatre was reserved for white people, using make up to make black characters noticeable. Showboat revolutionized the face of musicals by being the first racially integrated play, but some argue whether the play should be looked upon like this. As it was not always fully racially integrated in all aspects. Nevertheless, the idea was still very controversial at the time, as I will discuss later. Showboat took a new look upon the way theatre was and for some it was seen as the first as the first American musical play. The musical was based upon Edna Ferbers book; she often dealt with characters that were discriminated against for reasons such as ethnicity. Hammerstein wrote the lyrics for showboat, which were often poignant and controversial. Oscar Hammerstein is highly regarded in the history of American musical theatre with the utmost respect. The lyrics he produced such as that from South Pacific could be looked at to understand the views of Hammerstein. His use of language concerning racism is exceptionally strong, and for the most part very correct. Youve got to be taught, Its got to be drummed, To hate all the people your relatives hate. He takes this idea that no one is a born racist. You must often be brought up to be one, as suggested in this piece, which takes careful teaching and hatred. America during the 1920s was in a terrible state concerning racism, it was worse in the south with extremist groups such as the Ku Klux Klan being created. Who openly hated black people and Catholics. This resulted in lynching of black people for no reason and segregation to the point that black people were not even aloud in the same restaurant or bus as a white person. Showboat was not shown in the south during this time, this was most likely a result of such amounts of racism in the south that it would not be accepted. Possibly even making the overall situation worse. This racism in general was the reason why Showboat was such a huge step forward in American culture. The characters in the play were still at times stereotypical with black characters being presented to you as maids and stevedores. However, the major difference was for the first time black characters where given individuality, emotions and meaning. Using songs such as OlMan River sung by Joe one of the stevedores. This song sympathized with the character and his situation. It symbolizes how the black characters were often of less importance than the leading white characters. The blues influence to the songs makes them more emotional and touching. Joe is one of the characters that is shown to have much love, especially for Julie. Joe shows great respect for miss Julie as he refers to her as. Julie is the star of the show but having a mixed background causes her to have nigger blood as Vallon the racist sheriff refers to it. It would therefore be illegal for her to marry anyone who does not have nigger blood in them. At this time in American, it was a criminal offence causing the charged to be arrested. In the first scene Andy introduces her as the little sweetheart of the south Miss Julia LaVerne showing how she is made into this figure to be looking up to and admired greatly. Yall know her, and yall love her Andy says. It is rather ironic how they love Julie, as they all know her. However, in reality they know very little of her background and real identity which may not be as openly accepted as the character she prefers to be instead. She is what is known as passing. This is when someone passes for something they are not. In Julies case a white woman, but in reality, she is mixed race with many of her influences coming from the black community such as the songs she sings. Another example of the racism towards characters and use of language, which is said in an everyday manner, is Pete. Thats a hell of a thing to do giving my present to a nigger. It shows no respect towards black people. Julie is idolized, for example Magnolia who looks up to her seeking advice. Julie often refers to her as child, they have a mother daughter relationship but also like two sisters at the same time. Again little evidence is shown of Magnolia ever being told the truth about Julies upbringing. Julie is obviously very afraid of being found out for passing, which shows the harsh realities of the racism. She is afraid of the consequences and would loose everything on the showboat, it would not even be allowed for her to act on stage as someone of mixed race. Which is another strong issue that showboat brings up. The fear of being caught is shown when Julie sings a song Cant help loving that man of mine and queenie recognizes the song. The subtext says a swift terror steals across her face this gives an impression of Julies initial reaction. She is very cautious about being found out but it states the expression quickly vanishes. I believe at no point is Julie ever ashamed of the life she has lived. Or of any of her black heritage, she fears the system that is scandalizedd with racism. Everything comes to an emotional climax when Pete alerts the sheriff about the case between Julie and Steve. Showboat uses this seen to create a very strong message of how love can overcome boundaries. Steve cuts Julies hand with a knife and sucks the blood, this way Steve could honestly say, he has nigger blood in him. Vallon the sheriff is obviously grossly racist referring to the miscegenation case as a negro woman married to a white man. This is where Steve says You wouldnt call a man a white man thats got negro blood in him, would you? There is a mixed reaction by the characters with Windy openly swearing that Steve is telling the truth. While Parthy is not even allowed to speak as, Andy does not trust her to back up Steve and Julie. Magnolia desperately wants to see Julie but Parthy says you come back here this instant! No daughter of mines goin to talk to that that. Parthy appears to be like many during this time racist with no remorse. Her words are held back, but she seems to look down upon Julie even more now she found out her past. While others such as Andy are much more open-minded and sympathize with the situation. Also giving Steve money as a good gesture despite all that has happened. In conclusion, showboat raised many serious issues but most of all the racial hatred that was amongst people. It gave all characters despite their skin colour a distinct unique personality and highlighted the great faults, which lay in society. By playing with the emotions of the audience led you to feel great sorrow for Julies situation. In addition, the fact she is of mixed race seems completely irrelevant, as no one should be treated in such a manner. It made it very clear how so many people in the play (but in reality many people in real life) used racist undertones in everyday conversation without thinking twice about it. Showboat used varying themes to draw us into the whole situation such as belonging; Julies burning desire to be her real self but knowing she would not belong. And identity as she often felt inclined to cover up her roots so she would not be found it. Also, ignorance is a theme that remains throughout. An example of this is Pete who feels it is the right thing to do to alert the sheriff of the situation having no grasp of the consequences on the relationships. Because of the way society was it seemed something that had to be done, but fortunately, Captain Andy held hope and had a good nature, someone who saw the true He also saw Julie as person not a case or lawbreaker. Showboat revolutionized musical theatre and by taking such a serious theme and implementing, it into a musical environment made it all the more emotional opening the door for black actors. Also changing theatre, resulting with more serious issues being confronted in musical theatre such as Blood Brother and South pacific. Showboat was a milestone in the history of musical theatre.

The selfish gene theory Essay Example

The selfish gene theory Essay Example The selfish gene theory Paper The selfish gene theory Paper Therefore, if people acted purely in their self-interest as relayed in the often misunderstood purest form of the selfish gene theory, this person would not contribute to the common account in the first place and would reap the rewards of everyone else’s contribution. Contributions to the common fund started at approximately 50% of the total points of each player but this decreased over the course of the game as some people put less in the common account. Justifications for the decline in cooperation were that the only way to punish people who were not contributing to the common account was to decline to contribute to that account also. It begs the question as to how sustainable cooperative and social behaviours are without a significant deterrent to behaving selfishly. When this game was conducted with opportunity to heavily punish non contributors by using their own points to deduct from those of the non-contributing players this was consistently selected. This pattern of behaviour meant that cooperation no longer decreased over the rounds so cooperative behaviour was maintained by reward and punishment as it often is in society. More recent neurobiological evidence supports the notion that even this seemingly altruistic behaviour by the actor is selfish at a genetic level, De Quervain et al (2004) found that when a person punishes another for non-cooperative behaviour the dorsal striatum is stimulated and as this is the circuitry involved in reward-related activity there is a direct fitness benefit being bestowed by this behaviour to the actor. Additionally, there are indirect benefits for the group to which the actor belongs as this behaviour increases their survival chances and productivity. Therefore the overall fitness benefits to the person’s genes through the ultimate maintenance of the group and societal norms which help to preserve that group outweighs the personal sacrifices made to maintain this system of cooperative and social fairness which has fitness benefits for those who engage in it (Hamilton, 1964, 1975). If selfish behaviour increases a persons’ overall fitness then it would seem obvious that genes which promote selfishness should increase their presence in the gene pool and that altruistic genes would therefore be outbred. This would mean that Dawkins (1976) explanation for cooperative and social behaviour would be fundamentally flawed. However, game theory has shown how important the combination of those who behave selfishly and those who behave in a seemingly altruistic way is to the evolution of the genes that promote these behaviours. A game called ‘prisoners dilemma’ demonstrates that when two people behave altruistically they increase the overall fitness of both parties and hence the gene that promotes this behaviour is likely to survive and be replicated. When both parties behave selfishly both decrease their overall fitness which makes the gene responsible less likely to survive and be replicated and when one partner behaves selfishly it is their own fitness that will increase but if there is discrimination from those who have the altruistic genes in their willingness to interact with those carrying the selfish gene then this explains why the population is not overcome by those carrying the selfish gene. Dawkins purports that consciousness has evolved to be able to override the influence of the genes and that the more executive decisions are made at the helm of this consciousness. It is the relationship between the genes and consciousness that determine how a person will behave and the influence of the environment and its culture shapes consciousness more than genes do. Dawkins acknowledged a meme as a unit of culture that can be passed from person to person at a much faster rate than genes would be and therefore memes create rules for cooperative and social behaviour and these rules help to maintain systems of cooperation by punishing those who do not engage fairly in social interactions. Therefore where behaviours cannot be explained by genes they are explained by memes and Cartesian-dualism. Because ultimately genes are primarily concerned with their own replication, they influence people to behave in ways that are most likely to meet this need; altruistic and cooperative behaviour has evolved as a consequence of its success at replicating itself and therefore cooperative and social behaviour is explained by the SGT as having evolved at the level of the genes through selfish means. Cooperative and social behaviour at the level of the organism is therefore only a mechanism to ensure that the needs of the genes are being met. The survival of the fittest is therefore not a competition for resources and advantageous selfish behaviour but it is an enhanced chance of survival and reproduction bestowed on those who behave in efficient ways such as through cooperative and social behaviours (Margulis Lovelock, 1974) Conclusively, Dawkins SGT appears to be able to offer adequate explanations for cooperative and social behaviours that enhance the fitness of the actor and those who share the same genes. If the fitness is not directly or indirectly enhanced with an immediate effect then this can be explained as having a lifetime fitness benefit by this same theory but it is worth noting that measuring lifetime fitness benefits is difficult to do which limits this explanation. The weaker the genetic connection between the actor and the recipient the weaker the theory becomes when offering explanations for cooperative and social behaviours, especially as the behaviour of the actor becomes increasingly altruistic. Therefore from the perspective of the SGT even apparently cooperative and social behaviour at the level of the organism is always one of selfish motivation at the level of the genes; put succinctly, ‘scratch an altruist and watch a hypocrite bleed’ (Ghiselin, 1974). References Dawkins, R. (1976). The selfish gene. New York: Oxford University Press. Hamilton, W. D. (1964). The genetical evolution of social behaviour. I II. Journal of Theoretical Biology. 7, pp. 1-52. Hamilton, W. D. (1975). Innate social aptitudes of man: An approach from evolutionary genetics. In R. Fox (Ed. ), Biosocial anthropology (pp. 133-155). New York: Wiley. Sachs, J. L. , Mueller, U. G. , Wilcox, T. P. , Bull, J. J. (2004). The evolution of cooperation. Quarterly Review of Biology, 79, pp. 135-160. Trivers, R. L. (1971) Evolution of reciprocal altruism. Q. Rev. Biol. 46, pp. 35-7. Gardner, A. , and West, S. A. 2004. Spite and the scale of competition. J. Evol. Biol. 17, pp. 1195–1203. Gardner, A. and West, S. A. 2006. Demography, altruism, and the benefits of budding. Journal of Evolutional Biology. 19, pp. 1707–1716. West, S. A. , Gardner, A. , Barton, N. H. (2007). The relation between multilocus population genetics and social evolution theory. 169, pp. 207–226. Maynard Smith, J. (1964). Group selection and kin selection. Nature, 20, pp. 1145-1147. Johannsen, W. (1911). The genotype conception of heredity, Amer. Natur. , 1911. 95. 1911-10005-00110. 1086/279202. Krebs, J. R. , Davies, N. B. (1993). An introduction to behavioral ecology. (3rd ed. ). Oxford, england: blackwell. de Quervain, D. J. , Fischbacher, U. , Treyer, V. , Schellhammer, M. , Schnyder, U. , Buck, A. , Fehr, E. (2004, August 27). The neural basis of altruistic punishment. Science, 305, 1254-1258. West, S. A. , A. S. Griffin, and A. Gardner. 2007. Social semantics: altruism, cooperation, mutualism, strong reciprocity and group selection. J. Evol. Biol. 20, pp. 415–432. West, S. A. , A. S. Griffin, A. Gardner, and S. P. Diggle. 2006. Social evolution theory for microorganisms. Nat. Rev. Microbiol. 4, pp. 597–607. Griffin, A. S. , and S. A. West. 2002. Kin selection: fact and fiction. Trends Ecol. Evol. 17, pp. 15–21. Frank, S. A. (2003). Perspective: repression of competition and the evolution of cooperation. Evolution 57. pp. 693–705. Lehmann, L. , and L. Keller. 2006. The evolution of cooperation and altruism- a general framework and a classification of models. J. Evol. Biol. 19 pp. 1365–1376. Kummerli, R. , Gardner, R. , West, S. A. , Griffin, A. S. (2008) Limited dispersal, budding dispersal and cooperation: an experimental study. Ghiselin, M. (1974). A radical solution to the species problem. Systematic Zoology, 23, 536-554. Van Baalen M. and Jansen V. A. A. (2006) Kinds of kindness: classifying the causes of altruism and cooperation. Journal of Evolutionary Biology 19: 1377-1379 Heylighen F. (1992) Selfish Memes and the Evolution of Cooperation, Journal of Ideas , 2. pp 77-84.

The Need for a Workplace Violence Prevention Plan Dissertation

The Need for a Workplace Violence Prevention Plan - Dissertation Example 11). While it might be difficult, and sobering, to convince a reluctant boss that consideration must be given to keep all of their employees safe form violence while on the job, it is certainly worth the effort. To begin, it is helpful to point out some real world examples that bring the problem a little bit closer to home. Consider a bank, where tellers are on the frontline of ealing with the public on a daily basis, with thousands (in some cases much more) of dollars in their grasp. Without a violence prevention program in tact, an unsuspecting teller, and the public at large, can quickly become the victim of a violent act of grave proportions. There are many types of businesses that have a propensity towards violence occurring in the workplace. Consider any business that has its primary function being various interactions with the public. By the sheer nature of having unsecured people entering the office or place of business on a daily basis, all employees and an unsuspecting publ ic are put at risk. To not have some type of prevention effort in place to ward off possible attacks, management and owners are simply doing a disservice to the very employees that have devoted their working lives to the company. This is not to mention the customers who have a basic assumption that they are safe during the time that they are in a place of business. The management and owners owe it to the very customers that make them money to keep them relatively safe from harm in every way possible. Owners need to be aware of the risks, and cannot simply adopt a ‘this will not happen us’ mentality. A firm example of this can be seen in a company that utilises armoured trucks to transport money and various precious metals around major cities all across the United States. Such employees literally put their lives on the line to protect that which they are transporting, yet they all too often become victims of violent crimes. Without an adequate plan of workplace violence prevention, the drivers and guards would be left at a loss for which protocols to follow when they are under threat (Bruce & Nowlin, 2011, p. 294). Yet, almost all such companies do have a violence prevention plan in place. Naturally, such a plan does not work in every case, unfortunately, but they have thwarted many a violent attack in the past, and will continue to do so in the future. The owner who simply says that their business is not subject to violent attacks, such as the one described in this example, is missing the point. Any business that has any number of employees is, at some point, vulnerable to an attack. Consider any transportation company. Their drivers would be under the risk of attack from criminals who would seek to rob them of their merchandise. Any employee, working alone or with a partner, that is off site for any part of the work day is in a dangerous position and should have some kind of protection to ward off a possible violent attack that might occur. It is not only businesses that work with the public that are subject to violent attacks either. Consider the recent attacks at post offices, tax agencies, and general office

Investment and Fund Management Essay Example | Topics and Well Written Essays - 2500 words

Investment and Fund Management - Essay Example The current difficulty that the members of Fortunes are facing now is regarding the portfolio of pension provision. According to the current provisions, the members will be paid lump sum based upon individual contributions. But a careful analysis of the pension fund portfolio reveals that it was built up in an undisciplined manner. Hence, the current portfolio is considered inappropriate since the global markets are facing downturns. The objective of the study is to carefully analyse the current portfolio and recommend suitable adjustments so that Fortunes Inc. can meets its pension provision in the coming years. Analysis of Current Portfolio Tottenham Hotspur Fortunes Inc. has bought 2000 ordinary shares of Tottenham Hotspur plc which was founded in 1882 and it owns Tottenham Hotspur FC. It falls under entertainment sector. The total revenue of the company at the end of 2011 was ?261.90 million. The company has experienced a growth rate of over 45% during one year. BAE Systems BAE s ystems plc is multinational British defence aerospace and Security Company. It is the world’s largest defence contractor and third biggest in terms of revenue. It falls under aviation sector. The total revenue at the end of 2012 was ?17.84 billion with net profit over ?1billion. Tesco Tesco plc is a multinational British general merchandise and grocery retailer and is the third largest retailer in the world. It falls under consumer goods sector. The total revenue of the company for the year ending 2012 was over ?65.5 billion with net profit over ?3.9 billion. Whitbread Whitbread plc operates in hotels and restaurant business. As of 2012, the company has over 619 hotels and over 385 restaurants. The total revenue of the company for the year ending 2012 was GBP 1.9 billion with a net profit of GBP 281 million. Barclays Bank Barclays plc is a leading banking and financial services providing multinational company which is headquartered in London, UK. It is public limited company and is traded as BARC on the London Stock Exchange (LSE). It falls under banking and financial services sector. For the year ending 2012, the company reported total revenue over ?24 billion with bottom line about ?235 million. The company specialises in Investment banking, corporate banking and Wealth banking. Helical Bar Helical Bar plc is a holding company operating in property investments and development. It falls under the realty sector. The company leases or owns land and properties for the purpose of trading and selling. The company booked profits of over GBP 7.65 million from a total revenue over 65.85 million. Cable and Wireless Communication It is a global telecom service provider that offers broadband, mobile, television, and fixed lines to customers. It falls under the entertainment sector. In October 2011 the company has sold its 50% interest to Mauritius based Telecom Company known as Vanuatu ltd. In the year 2012, it sold 49% stake to Fiji and formed an amalgamated ent ity known as Fintel. In April 2013, it announced the sale of majority stake to Monaco & Islands division. For the year ending 2012, the company suffered a net loss of GBP 55.49 million. Flybe Group It is UK based domestic airline company and it falls under aviation sector. As on 2012, the company reported to own 19 aircrafts but it suffered a net loss of GBP 22.30 million. Lazard UK Alpha Retail Inc Fund The fund does not charge any initial fee currently